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brand, brand-building, Campaign, Elle India, Her Story, Interview, luxurybrands, media, Modern Perspectives, Storytelling
In the Media: Elle Magazine | May 10, 2023

The latest campaign by fine jewelry Maison Her Story spotlights the stories of five inspiring personalities – Anoushka Shankar, Smriti Mandhana, Twinkle Khanna, Sobhita Dhulipala, and Kalki Koechlin. The women come together to share their own thoughts on the ideas of tradition, ambition, balance, passion, and freedom, in turn creating space for others to define these ideas for themselves. “As a brand inspired by perspectives of real women, we wanted a campaign that celebrates the authenticity of voice; that captures the aspects of women that are aspirational and often challenged by constructs of society,” says Sitanshi Talati-Parikh, Brand Director, Her Story.