About

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Writer, lifestyle journalist, existentialist, pop-culture observer, eternal oceanista. Currently discovering the amorphous nature of time as a freelancer and the undocumented adventures of motherhood.

Been officially putting words to paper and into print since 2001. Collected the following editorial designations: Op-ed columnist, contributing writer, contributing editor, features editor, digital editor, deputy managing editor (print edition), consulting content director. Built, mentored and trained teams.

Writing, editing and curating content across the following categories: Arts and culture, cinema, literature, fashion, style, design, brands and heritage, travel, food, technology, entrepreneurship; with pieces that run the gamut from feature interviews with achievers, fiction, humour and comment pieces, research-based trend stories, reviews and social chronicles, among others.

Written for various publications including Mint LoungeVogue IndiaConde Nast Traveller, Elle India, The Swaddle, Verve, L’Officiel India, Seventeen India, Mother’s World, The State Times, The Independent Weekly (USA), The Triangle Tribune (USA), Delta Democrat Times (USA).

Launched Verve‘s online edition and their digital department in 2014 as their digital editor. Included curating, editing and managing the entire digital publication and all social media platforms’ content, creating the brand language, stylesheet and extensive digital properties.

Worked as a consulting content director for global luxury jewellery brand, Nirav Modi. Worked on key brand collateral including core and high jewel collection notes, press notes, story/display cards, brand boilerplates, media interviews, La Biennale Paris 2017 high jewels’ lookbook, Bridal Collection Book, Ad campaigns and multi-platform digital content. Worked on creating a global brand voice across online and offline platforms.

Been a co-founder of digital startups, Dimension Ventures Inc and Synage Software (US and India) that included providing web services to Fortune 500 companies as well as building a homegrown cloud product, Desk Away.

Inevitably dabbled with Indian cinema, working with Sanjay Leela Bhansali and Sony Pictures on writing the English version of the script and subtitles for the movie, Saawariya (2007).

Squeezed into a haloed group of dignified professors invited to contribute to a Student Reference Guide for American college students, with an essay on Modern Indian Drama.

Graduated from St Xavier’s College/ Mumbai University (English Literature, Economics and Politics), with post-graduate research (DIS with Prof. Kimball King) in existentialism and popular culture from the University of North Carolina at Chapel Hill, USA.

Invited to speak at various Rotary and Inner Wheel Mumbai chapters. If you wish to set up a speaking engagement, reach out here.

(All opinions in this blog are my own and not affiliated with any organisation or publication unless otherwise specified as “published in…”)

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