Writer (with a penchant for fiction), lifestyle journalist, existentialist, pop-culture observer, eternal oceanista.

Currently discovering the amorphous nature of time as a freelancer and the undocumented adventures of motherhood.

Been officially putting words to paper and into print since 2001. Over the years collected the following editorial designations: Op-ed columnist, contributing writer, contributing editor, features editor, digital editor, deputy managing editor (print edition), consulting content director. Built, mentored and trained teams.

Have been writing, editing and curating content across the following categories: Arts and culture, cinema, literature, fashion, style, design, brands and heritage, travel, food, technology, entrepreneurship; with pieces that run the gamut from feature interviews with achievers, fiction, humour and comment pieces, research-based trend stories, reviews and social chronicles, among others.

Launched Verve‘s online edition (vervemagazine.in) and their digital department in 2014 as the digital editor. Included curating, editing and managing the entire digital publication and all social media platforms’ content, creating the brand language, stylesheet and extensive digital properties. Been a co-founder of digital startups (US and India) that included providing web services to Fortune 500 companies as well as building a homegrown cloud product.

Inevitably dabbled with Indian cinema, working with Sanjay Leela Bhansali and Sony Pictures on writing the English version of the script and subtitles for the movie, Saawariya.

Squeezed into a haloed group of dignified professors invited to contribute to a Student Reference Guide for American college students, with an essay on Modern Indian Drama.

Graduated from St Xavier’s College/ Mumbai University (English Literature, Economics and Politics), with post-graduate research (DIS with Prof. Kimball King) in existentialism and popular culture from the University of North Carolina at Chapel Hill, USA.

(All opinions in this blog are my own and not affiliated with any organisation or publication, unless otherwise specified as “published in…”)


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