In the Media: Vogue India | June 2023

[…] Eradicating the conventional approach to diamond jewellery, Her Story is establishing fresh ground rules that cater to a new audience—the radically modern woman. For the brand, technique meets intelligent design that hopes to uplift its wearer. “Each collection is based on an idea of modernity, of perspectives and personalities. And it’s validated through intimate conversations with global women of different cultural backgrounds. To our insight team, these personal interactions are blank slates, free from preconceived ideas or judgements, opportunities to simply listen and understand,” explains the Mumbai-based brand director, Sitanshi Talati-Parikh.

The story-to-sketch process is elaborated through abstractions that structure into wings or ghungroos, lending shape to the diamond jewellery. The brand’s atelier crafts these thought-out designs over a period of nine months through stages of prototyping, consumer testing and “creative disruption”, as Talati-Parikh calls it. She puts a strong emphasis on ideating on storylines rather than treating jewellery as embellishments. “Her Story is a one-of-a-kind offering for the modern buyer who looks for a point of view in style and thoughtfulness in luxury,” she explains. […]