In the Media: The Established | August 8, 2024

[…] Her Story changing its name to ANEKA to kick off its global expansion marks a transformative moment for the brand, showcasing a deeper commitment to mindfulness, representation and contemporary values. The brand is also committed to sustainability, with a goal to achieve carbon neutrality by 2025. “ANEKA’s raison d’etre is to create meaning and positive impact, both by action and as a source of inspiration for others,” says Brand Director Sitanshi Talati-Parikh, emphasising their commitment to create meaning and a sense of belonging, for everyone.

In the Media: Vogue India | June 6, 2024

[…] “ANEKA’s raison d’etre is to create meaning and positive impact, both by action and as a source of inspiration for others. In offering representation for different voices and values, it fosters an understanding of varied perspectives,” brand director, Sitanshi Talati-Parikh, says.

In the Media: ANI, Press Trust of India, MSN, NewsVoir, The Week, The Print, Lokmat Times, Retail Jeweller etc
May 17, 2024

[…] Brand Director Sitanshi Talati-Parikh says, “ANEKA’s raison d’etre is to create meaning and positive impact, both by action and as a source of inspiration for others. In offering representation for different voices and values, it fosters an understanding of varied perspectives. We’re passionate, as we’ve always been, about representing the beautiful dialogue between the individual and their modern values, in a contemporary world that is dynamic, mindful and inclusive.”