In the Media: Elle Magazine, June 13, 2024

[…] Sitanshi Talati-Parikh, Brand Director of ANEKA, remarks, “Compassion for others and the planet is one of the most powerful needs of an increasingly complex modern world. It pushes us to be empathetic, fostering meaningful interactions. The idea that each individual is part of a greater whole is celebrated with Sero, a collection with invisibly linked rose-cut diamonds that seem to float, reminiscent of fine thread work. We hope that conceptually and visually, it reminds each person to connect with the world with kindness and compassion.”

Central to this collection is the story of Maria Conceição, a Portuguese humanitarian who has profoundly impacted over 600 children and 101 single mothers from the slums of Bangladesh. During a brief layover in Dhaka, Conceição made a life-altering promise. She transformed into an athlete to highlight her cause, breaking records and running marathons. Her efforts enabled hundreds of children to pursue education globally and secure employment. “True compassion drives action,” she asserts. […]