In the Media: Indian Television, Ad Gully, Indian Jeweller, Media Infoline, Retail Jeweller, Diamond World, etc

A campaign that I conceptualised, directed and executed, won the global, Berlin-based Red Dot award for Brands and Communication Design 2023.

Modern fine jewellery maison Her Story has made a mark at this year’s Red Dot awards, one of the most prestigious global design awards, respected internationally as a touchstone of good design. The brand brought home the Red Dot Award for Brands and Communication Design 2023, celebrating creative thought, impact and the seamless integration of a powerful concept across touchpoints. This win is particularly noteworthy as it positions a young modern Indian brand’s in-house efforts towards aesthetic and conceptual excellence ahead of some of the world’s top advertising agencies and global brand campaigns.

The meticulous evaluation process for the Red Dot Distinction for the Advertising, Integrated Communication category, which had over 9,000 entries from more than 50 countries, included the criteria: originality and creativity, design quality and innovation, and impact and emotional significance. The Modern Perspectives campaign (2022-2023) opened up a dialogue on modernity and questioned stereotypes, gender-assigned roles and expectations.

[…] Brand director Sitanshi Talati-Parikh, who conceptualised and directed the campaign said, “As a meaningful brand, it was important for us to open up a dialogue on modern values, with subtlety as well as depth, and without presumptions. It has been wonderful to receive global validation on the concept, execution and emotional significance from an award that is truly respected and coveted by the creative minds of the world. What really brought home the award to us, though, were the voices of people who shared how the campaign impacted them in their lives. How it made them think, and made them question fundamental modern values that we often don’t stop to consider. To have made a difference in the way someone thinks, to have impacted someone’s life in a positive way, is what is truly humbling and gratifying.”

Media Infoline:

[…] Lending insight behind the intention of the campaign, Sitanshi Talati-Parikh, Brand Creative Director, Her Story, who conceptualised the creative thought of the campaign, shares, “As a brand inspired by stories and perspectives of real women, we wanted a campaign that celebrates authenticity of voice; that captures the aspects of women that are aspirational and often challenged by constructs of society. Can a woman be free, ambitious and a multitasker? Can she do it all without being restricted by voices around her and the conditioning within her? Who better than these powerful women to share their stories and make us think about how, as we chase balance, perfection isn’t a worthy opponent; or how freedom flows amid the mantle of responsibility and equal opportunity. Ambition isn’t about losing something as you go forward, it is about gaining a chance to show the world what you are capable of. And in it all, we celebrate the beauty of choice of the modern woman.” […]