Her Story to ANEKA (Media)

24 Tuesday Sep 2024

Posted by sitanshi talati-parikh in Brand Builidng, In The Media

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ANEKA, brand-building, branding, Campaign, Her Story, media, Name Change, Storytelling

In the Media: The Established | August 8, 2024

[…] Her Story changing its name to ANEKA to kick off its global expansion marks a transformative moment for the brand, showcasing a deeper commitment to mindfulness, representation and contemporary values. The brand is also committed to sustainability, with a goal to achieve carbon neutrality by 2025. “ANEKA’s raison d’etre is to create meaning and positive impact, both by action and as a source of inspiration for others,” says Brand Director Sitanshi Talati-Parikh, emphasising their commitment to create meaning and a sense of belonging, for everyone.

In the Media: Vogue India | June 6, 2024

[…] “ANEKA’s raison d’etre is to create meaning and positive impact, both by action and as a source of inspiration for others. In offering representation for different voices and values, it fosters an understanding of varied perspectives,” brand director, Sitanshi Talati-Parikh, says.

In the Media: ANI, Press Trust of India, MSN, NewsVoir, The Week, The Print, Lokmat Times, Retail Jeweller etc
May 17, 2024

[…] Brand Director Sitanshi Talati-Parikh says, “ANEKA’s raison d’etre is to create meaning and positive impact, both by action and as a source of inspiration for others. In offering representation for different voices and values, it fosters an understanding of varied perspectives. We’re passionate, as we’ve always been, about representing the beautiful dialogue between the individual and their modern values, in a contemporary world that is dynamic, mindful and inclusive.”

Tribute to humanitarian values: Sero

24 Monday Jun 2024

Posted by sitanshi talati-parikh in In The Media

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brand, brand-building, Compassion, Concept-based Collection, Elle India, Maria Conceicao, media, Storytelling

In the Media: Elle Magazine, June 13, 2024

[…] Sitanshi Talati-Parikh, Brand Director of ANEKA, remarks, “Compassion for others and the planet is one of the most powerful needs of an increasingly complex modern world. It pushes us to be empathetic, fostering meaningful interactions. The idea that each individual is part of a greater whole is celebrated with Sero, a collection with invisibly linked rose-cut diamonds that seem to float, reminiscent of fine thread work. We hope that conceptually and visually, it reminds each person to connect with the world with kindness and compassion.”

Central to this collection is the story of Maria Conceição, a Portuguese humanitarian who has profoundly impacted over 600 children and 101 single mothers from the slums of Bangladesh. During a brief layover in Dhaka, Conceição made a life-altering promise. She transformed into an athlete to highlight her cause, breaking records and running marathons. Her efforts enabled hundreds of children to pursue education globally and secure employment. “True compassion drives action,” she asserts. […]

Compassion and Chikankari

30 Sunday Jul 2023

Posted by sitanshi talati-parikh in In The Media

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brand, brand-building, Compassion, Concept-based Collection, Her Story, Interview, media, Storytelling

In the Media: Hello! Magazine, Indian Jeweller… | July 2023

Indian Jeweller:

[…] Sitanshi Talati-Parikh, Brand Director, Her Story, says, “Compassion for others and the world is one of the most powerful needs of modern living. We hope to bring this to the forefront with a collection that celebrates the fact that each individual is a part of a greater whole, with delicately-linked diamonds in designs reminiscent of fine threadwork, forming a powerful metaphor for community.”

Her Story’s Take on Modern Perspectives

12 Friday May 2023

Posted by sitanshi talati-parikh in In The Media

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brand, brand-building, Campaign, Elle India, Her Story, Interview, luxurybrands, media, Modern Perspectives, Storytelling

In the Media: Elle Magazine | May 10, 2023

The latest campaign by fine jewelry Maison Her Story spotlights the stories of five inspiring personalities – Anoushka Shankar, Smriti Mandhana, Twinkle Khanna, Sobhita Dhulipala, and Kalki Koechlin. The women come together to share their own thoughts on the ideas of tradition, ambition, balance, passion, and freedom, in turn creating space for others to define these ideas for themselves. “As a brand inspired by perspectives of real women, we wanted a campaign that celebrates the authenticity of voice; that captures the aspects of women that are aspirational and often challenged by constructs of society,” says Sitanshi Talati-Parikh, Brand Director, Her Story.

Of modern women’s aesthetics

20 Friday Jan 2023

Posted by sitanshi talati-parikh in In The Media

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Campaign, GQ Magazine, Her Story, Interview, luxurybrands, media, Storytelling

In the Media: GQ Magazine | January 17, 2023

[…] “We hope that anyone experiencing the brand takes away the power of these concepts and sees a reflection of themselves in those ideas,” says Sitanshi Talati-Parikh, Brand Creative Director, Her Story. […]