• About
  • Brand Building
  • Film & Drama
  • Writing: Arts & Lifestyle
  • Writing: Interviews
  • Writing: Luxury Brands
  • Writing: Travel

sitanshi talati-parikh

sitanshi talati-parikh

Tag Archives: Anuja Chauhan

The Mistress of Words

15 Thursday May 2014

Posted by sitanshi talati-parikh in Art, Literature & Culture, Interviews (All), Interviews: The Arts, Publication: Verve Magazine

≈ Leave a comment

Tags

Anuja Chauhan, Books, The Rose Code, Verve Magazine

Published: Verve Magazine, May 2014
Photograph by Manpreet Singh

She is as vibrant as her novels, and as sharp as her characters. Anuja Chauhan remains unaffected at the best of times

Anuja Chauhan Verve MAgazine

“I identify with every character I write, not just the girls. The heroes, the villains, the sleazy people. They’re all culled from people I know, have observed and am fond of.”

It is as if 43-year-old Anuja Chauhan has come of age early, while retaining a level of humour, innocence and vivacity about her, with her trademark witticism. Growing up, she thought being a Rajput and an army kid was the best thing in the world to be. “It was a big part of my identity and thinking. It still is, though I now realise there is a difference between being foolhardy and being brave, and that in an increasingly shrinking world, the concepts of ‘country’ and ‘nationality’ are rather overrated.”

She ended up in advertising after she read a book her husband (then boyfriend) gave her. Finding it interesting, she did the rounds of the Delhi agencies and took some copy tests. “Getting a job as a copywriter is the easiest thing in the world. Keeping
that job is another thing entirely!” She worked in the ad agency, JWT India, for over 17 years, eventually becoming vice president and executive creative director, before resigning in 2010 to pursue a full-time literary career. Over the years she worked with brands like Pepsi, Kurkure, Mountain Dew and Nokia, creating Pepsi’s Nothing official about it campaign and advertising slogans such as Pepsi’s Yeh Dil Maange More and Oye Bubbly, and Darr ke Aagey Jeet Hai for Mountain Dew. She believes that the biggest milestone for her was growing up, learning teamwork, mentoring and learning to listen.

Now she’s the best-selling author of three literary fiction novels. “Copywriting
is telling somebody else’s story. Essentially, I felt like I wanted to stretch out and write my own stories.” She started writing her first novel, The Zoya Factor, in her spare time while still working. The novel was originally optioned for a film by Red Chillies Entertainment and then resold to Pooja Shetty Deora’s Walkwater Films. The film rights to her second novel, The Battle for Bittora, are with Anil Kapoor Film Company, as she herself moves into writing screenplays for cinema. “Again, it happened very naturally. Filmmakers approached me for the movie rights
to my books – so I sold them, and then people who I couldn’t sell them to, said, ‘Write us a screenplay instead’. So I wrote. But again, it’s a collaborative process. Writing books is still the best thing. You have total control there.”

Married to television presenter and producer, Niret Alva, with three children, Anuja Chauhan has a full life. “Well, the babies are all personal milestones. Their births, the times they’ve done well, the times they’ve gotten ill. Those are the times one grows as a person, learns patience, discipline and humility and gets spiritual.” Her wish for the future is simple: “I just want my children to be healthy and happy and self-sufficient. And I want to spend quality time with my husband.”

Her style quotient consists of three things: comfort, colour and individuality. “My mum had this one jadau sone-ka-haar, which got cut up into four pieces as all her daughters wanted it. I love my bit of it.” Dressing up is wearing a sari. “Or simple clothes and big earrings and lashings of kohl and lipstick.” Inspirations are “all the
people I meet and the conversations I overhear (shamelessly!)” and success is nothing more or less than “peace of mind”.

The Barracks and the Beautiful

01 Tuesday Apr 2014

Posted by sitanshi talati-parikh in Features & Trends, Interviews (All), Publication: Verve Magazine

≈ Leave a comment

Tags

Anuja Chauhan, Anushka Sharma, Army Background, Bollywood, Gul Panag, Interviews: Cinema, Milkha Singh, Neha Dhupia, Nimrat Kaur, Priyanka Chopra, Tarun Tahiliani, Verve Magazine

Published Verve Magazine, March 2014

These driven professionals have solid grounding even if they have lived a nomadic existence. Discipline, endurance, strong commitment to fitness, confidence and the ability to fit in anywhere are defining qualities of army brats. We find that their background is a strong player in their success

“In the services one defined themselves by what one did and stood for, and that does someone more good than being dependent on possessions, especially those handed down to you. Our self- confidence came from ourselves, it was partially a nomadic life, thinking was the best way to travel, movies could be watched under umbrellas in the rain, and one was inculcated with a sense of pride”. – Tarun Tahiliani, designer

Were you aware that the celebrated designer and his sister, Tina, who runs the country’s foremost multi-brand designer store, Ensemble, both hail from a defence background? Their father, Admiral Radhakrishna Hariram Tahiliani, served as the Chief of the Naval Staff of the Indian Navy and as the Governor of Sikkim. Far more than you may realise, the great names of art and culture, fashion and television, corporate anchors and CEOs owe their allegiance to a background of serving the country. (See box for Bollywood’s army kids)

When you observe the way in which these young men and women deal with the pressures of public life, the way in which they remain calm under crisis or criticism, and have the patience and wherewithal to continue on a chosen trajectory, is seems to have a direct bearing on their powerful upbringing. Indian cinema actor, Anushka Sharma’s ability to respond with grace and restraint over the recent public scrutiny or Priyanka Chopra’s strong-willed endurance could be attributed to their upbringing. Former Miss India and Indian cinema actress, who once considered becoming an IAS officer, Neha Dhupia, is strong-willed and not easily moved. “I’m very stable as a person: when my head packs up my body takes over and when my body packs up my mind takes over. My Mom always says, ‘If it doesn’t kill you it only makes you stronger.’ My Dad always says, ‘Don’t sweat the small stuff.’ My parents are humble, educated and unaffected by their surroundings. Being indecisive about things in life isn’t appreciated; it’s almost a sign of being foolish. It’s important to try – winning or losing isn’t important.”

The lifestyle, bordering on nomadic – as Tahiliani describes it – is bound to have repercussions – for most of them, the ability to make friends anywhere, to pick up and move on and remain disconnected from the trappings of setting roots, and treating it like an “adventure”, as stellar novelist, and Rajput army kid, Anuja Chauhan, puts it. It serves them well when dealing with fame, ephemeral industries, transitory jobs and new people. Indian cinema actress, Nimrat Kaur, who shot to fame recently with The Lunchbox, says “We never stayed in one place for more than two to three years. It keeps challenging your comfort zone. You need to make new friends and start afresh; you don’t have an identity you carry with you for years together.” Actor and activist, Gul Panag counts that she has been to 13 schools: “I’m still in touch with these friends. Having travelled so much, I do find it easier to view life as a wide canvas.” While Chauhan admits that “you get better at socialising, taking a deep breath, walking into a roomful of strangers and making friends with them”, she believes that not sticking around in one school impacts the chance of having deep friendships.

There is also a tolerance towards and the ability to deal with people, while fostering an innate sense of confidence and approachability. Says Kaur, whose father was a farmer’s son and didn’t have money for school: “The environment is extremely eclectic – people from all walks of life come in to the army to become officers. You are exposed to values from different cultures. Everyone has the same resources and furniture, is at the same level – it makes a difference to your worldview. As a girl I was never treated differently from the boys, you have the same responsibilities.” And they are definitely not shy talking to people. Chauhan agrees, “Army brats strut around a safe cantonment environment, and so they’re more confident – and more patriotic!”

Great mental strength and the ability to deal with situations bristling with tension give them staying power in industries that are cutthroat yet riddled with fragile and tenuous relationships. Gul Panag, whose father, H S Panag, is a general (retired) in the Indian Army, admits that having to deal with the fact that one of your family members may be posted to an area that is fraught with immense danger and dealing with the uncertainty that it creates, makes you mentally very tough. “The whole focus of putting country before self also creates a deeper sense of purpose and strength that is then evident in other areas of life as well – you are willing to take more risks, live life fuller and, of course, are also more grounded.” Perhaps this thinking gives Panag the ability to be outspoken on a public platform, the confidence to become an activist for social causes.

And along with that comes the actual physical strength – the training to keep going for long hours and withstand immense physical pressure. Army brats are all very outdoorsy, learning to swim and horse-ride at an early age, are automatically exposed to a wide range of sports and tend towards natural athleticism, even if all can’t eventually be the famous runner Milkha Singh or his golfer son, Jeev Milkha Singh. Or stunt star Akshay Kumar, for that matter! Panag started running when she was 16, inspired by her father’s passion for fitness. “He would often make an example of me to his unfit officers, comparing the fact that a 16-year-old girl could outrun them! The focus on fitness was certainly a way of life growing up, and it’s stayed with me always.” Kaur also stresses on the discipline that comes as a part of the culture, along with being physically fit – being physically on time! “My father was one of the fittest people I had known. It (the movie industry) is a physically exhausting field and being delicate takes that much longer to adapt to things.” Neha Dhupia is a regular in the Mumbai Marathon. “I never start or end my day without a run, even when I am travelling. Being in the (movie) industry you want to get away, to clear and relax your mind, not have it ticking like a time bomb.” Chauhan, who easily romanticises the cantonment life says, “I think the whole club-swimming pool-golf-course- embroidery classes-May Queen Ball culture is one of the best one could have those days.”

The regular social events in the barracks, which include participation in initial-level beauty contests such as the Navy Queen held at the Navy Ball, naturally prep the girls for thinking of pageants as a future option on a bigger scale. Dhupia changed her mind about becoming an IAS officer when an uncle suggested her entering her name in the Miss India beauty pageant. There was no looking back. From Sushmita Sen and Lara Dutta to Pooja Batra, there are a number of army offspring who have shone in beauty pageants and eventually gone on to become actresses. Panag admits, “I think every little girl dreams of being Miss India one day. I don’t know if it’s an army-specific thing. But certainly the outlook in the defence forces is forward looking and allows girls that freedom to dream and do.” But Kaur is quite vociferous in her anti-view, “My mother was never inclined towards beauty contests. I don’t subscribe to them personally. They are an easy way of making a mark. When Sushmita Sen won Miss Universe, or Aishwarya Rai won Miss World, everyone rejoiced. The novelty may have got diluted today – now there are other ways of being noticed.”

Being associated with a defence family also means dealing with the loss of life and coming to terms with insecurity about your loved ones. It also tends to make you value life more. Kaur, whose father was in the Indian Army and lost his life in a terrorist attack in Kashmir, has deep feelings about it. “Having seen death up close keeps your core strong. My inner strength or core comes from an upbringing I have seen – you can take everything away from me, but you cannot take away the upbringing. I have these values and they remain with me. I have seen extremely drastic times with losing my father on the field in Kashmir. I don’t know if being in any other profession would have changed things. Life is more fragile and you have experienced more dangerous situations. You don’t take things for granted; you value life and people. Things change without your control so rapidly. All you have is your conduct and how you treated people, and your goodwill.”

Without going deep into Francis Galton’s nature and nurture debate, and accepting that the ‘tabula rasa’ theory cannot be viewed in isolation, one must admit that one’s upbringing and surroundings have a strong and dynamic impact on our choices, thinking and personality. It defines whom you eventually go on to become and defines how you deal with circumstances. Army brats are given a solid foundation upon which they manage to make something of themselves – as so many people in diverse fields have proven. Galton’s half- cousin Charles Darwin’s ‘survival of the fittest’ is not too far from the truth when it comes to defining the success of these individuals from defence backgrounds. They are fit, determined and they often show us how it’s done.

BOLLYWOOD’S ARMY BRATS

  • Akshay Kumar
  • Anushka Sharma
  • Arjun Rampal
  • Celina Jaitley
  • Chitrangada Singh
  • Gauri Khan
  • Lara Dutta
  • Mohnish Behl
  • Pooja Batra
  • Preity Zinta
  • Priyanka Chopra
  • Sushmita Sen

That Chauhan Girl Again #Review: Those Pricey Thakur Girls

20 Wednesday Mar 2013

Posted by sitanshi talati-parikh in Art, Literature & Culture, Publication: Verve Magazine

≈ Leave a comment

Tags

Anuja Chauhan, Books, Reviews, Verve Magazine

Published: Verve Magazine, March 2013, Nerve/Reviews

As her previous two books roll on the floors as films, ad and screenplay writer, Anuja Chauhan is out with a third novel, which also promises a sequel

Image

For any chick-lit fan, Anuja Chauhan is a breath of fresh air. She set the stage with The Zoya Factor, ensuring that we get her milieu of razor-sharp wit, desi mise en scene, irreverent metaphors and vivid character sketches. She took it a notch further by moving away from the city grime into rural dust with Battle for Bittora, her second novel. Those Pricey Thakur Girls arrive in small-town Delhi, with middle-class morality and the desire to be strong independent women. But here she places the story in the 80s, where at every stage you are familiarising yourself with a time that seems far removed from today. It’s the time of Doordarshan, tweaked to be Desh Darpan, a time when the Emergency is still fresh in everyone’s mind, when free speech is something to be treasured and fought for. Her protagonists are a newsreader and an investigative journalist, which makes them snooty about their respective jobs as well as their differing personalities. In the midst of revolutionary thoughts, careers and salary slips, a budding romance blossoms where Debjani Thakur, the feisty but incredibly shy newsreader falls prey to Dylan Singh Shekhawat’s charms.

Chauhan treats the light-hearted women’s fiction genre with remarkable personality. There is no rallying to western chick lit; there isn’t a desperate desiness, she has made it her own with a mix of gentility and local rootedness, which she claims is nothing but “the space we all live in! This is life in India aaj kal. I’m just writing down what I see around me, every day.” After all, Chauhan grew up in a house full of girls and has two of her own. It’s not hard to see that she leans towards the darkly determined men, who are at the heart of the matter, decent. Chauhan’s wickedly humourous romances are always marked with a foray into something new while being strangely, and comfortingly, familiar. Until the sequel, then.

Q & A – ANUJA CHAUHAN

Fame – either accidental or unsolicited – accompanies the stories of your protagonists.
I just enjoy a big fat public declaration of love. When it finally happens, everybody should see, everybody should know. And so Zoya (in The Zoya Factor) dates the cricket captain, Jinni (in Battle For Bittora) embraces her political rival and makes the front pages and Debjani does… um, what she does. Maybe that’s very cheesy of me – but I think a little cheese is required in our daily diet. I like putting my protagonists in peculiar predicaments and seeing which way they’ll jump.

Why is the book set in the 80s?
Nostalgia I think. I found I was spending a lot of time telling my kids (11, 14 and 17) how life was ‘back then’ when I was growing up. No Pepsi, no pizza delivery, only DD on TV. Besides, something about this book, about five sisters growing up in a big old house with a walled garden, just felt right in the 80s. Also, maybe this was just a reaction to the kind of snappy, sassy, glossy books that are flooding the bookstores, full of ‘bold’ girls and ‘jerk’ guys, I felt like I wanted to write old-fashioned romance – no texts, only letters, no sex, only kisses.

And the darkly determined young men going after your girls…?
I do admit to the darkly determined. I don’t like fair men – I can’t write them. And I detest ditherers, so that’s out too.

|  Filling the gaps between words.  |

Writing By Category

  • Art, Literature & Culture
  • Brand Builidng
  • Brand Watch
  • Fashion & Style
  • Features & Trends
  • Fiction
  • Food
  • Humour
  • In The Media
  • Interviews (All)
  • Interviews: Business
  • Interviews: Cinema
  • Interviews: Cover Stories
  • Interviews: Lifestyle
  • Interviews: Luxury Brands
  • Interviews: The Arts
  • Interviews: Travel
  • Musings
  • Parenting
  • Publication: Conde Nast
  • Publication: Elle
  • Publication: Mint Lounge
  • Publication: Mother's World
  • Publication: Taj Magazine
  • Publication: The Swaddle
  • Publication: The Voice of Fashion
  • Publication: Verve Magazine
  • Social Chronicles
  • Sustainability
  • Travel Stories

Reach out:
sitanshi.t.parikh@gmail.com

© Sitanshi Talati-Parikh 2018.
All Rights Reserved.

Website Powered by WordPress.com.

  • Subscribe Subscribed
    • sitanshi talati-parikh
    • Join 51 other subscribers
    • Already have a WordPress.com account? Log in now.
    • sitanshi talati-parikh
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...