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sitanshi talati-parikh

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Tag Archives: Baume and Mercier

Discovering Design: Alexandre Peraldi for Baume and Mercier Watches

03 Monday Jul 2017

Posted by sitanshi talati-parikh in Brand Watch, Interviews (All), Interviews: Luxury Brands, Publication: Verve Magazine

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Alexandre Peraldi, Baume and Mercier, Interview, Interviews: Luxury Brands, SIHH, Verve Magazine, Watches

Published Vervemagazine.in July 3, 2017

Alexandre Peraldi has a fluid sense of fashion. He is passionate about ‘balance’ and is inspired by ‘everything and absolutely anything.’ Perhaps it is suggestive of the creativity that helps him keep the clock ticking at Swiss watchmaker Baume & Mercier (B&M), a brand that was founded in 1830. He’s been with the Richemont Group (a Switzerland-based company that owns some of the best luxury brands in jewellery, watches and writing instruments) since 1988, which incidentally is also when B&M joined the group. B&M are known for their sporty, classical watches in the ‘affordable’ mid-range luxury watch segment. Popular B&M lines include the Clifton Club – vintage watches based on the brand’s offerings from the mid 20th century, the minimalistic Classima, and Linea for women with interchangeable straps.

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Excerpts from an interview with the Baume & Mercier design director:

12 years at Cartier, 16 years at B&M. What has the journey been like?
“Patient. I’d like to use the line of the musician who said that, to be a good one, you have to learn classical music for 10 years and after that, you will be able to play jazz. I learnt ‘classical’ design at Cartier and I moved to Baume et Mercier to ‘play jazz’. It has been a very exciting journey.”

You believe in a fine balance with the tension of imbalance – how do you bring those two elements together to get that perfect jazz note?
“It’s difficult. First of all, it’s teamwork. At B&M, we try to design with the marketing, industry and design teams together. Being affordable is a very important constraint while being a great opportunity. You are obliged to go further in your design, to improve upon it and to be able at the end to find the best solution, with the best quality, with the best price. At Cartier, we designed directly and it reaches production without price constraint.

The other constraint is the aesthetics –  we try to stay classic with no extravagance. And yet, we have to find that touch of originality. Elements in design give this kind of balance between elegance, affordability and timelessness.”

Do you still sketch by hand?
“Yes. Less and less. I just engaged with two new designers, and it was very important that they are able to design by hand. When you have an idea in mind and when you work in a team, to explain something, you take a pen and like that… (sketches for Verve). If you don’t practice a lot, you lose your ability to design. We just spoke about inspiration – in the past, when I saw something, I always had a notebook to sketch in. Now, I have a phone to take a picture. While, now I can take a lot of pictures, later I may look at the picture and wonder why I took it – which wouldn’t happen if I were sketching what caught my eye.”

Does one design for the brand or for the market?
“The brand is nothing without the market. At the end, we have to be successful. We have to fit the needs of different markets, which is difficult. We are an old international brand and we have our own DNA. But, we have to adapt this design to the reality. So, we have to be aware of the competitors – not to follow them but to try to understand this market. The nightmare for us is that we don’t have our own boutique, so we can’t get direct feedback from the customer. Now, with social media, it will be a little bit easier because when the people don’t like something, they say it. (But when they like something, they don’t say it!)”

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What is the future of the wristwatch?
“I don’t know! I am not really pessimistic. It’s an old story in watchmaking, that we (watchmakers) continue to exist, albeit, differently. Let’s take a parallel of the car. In the past, cars were all the same. The only change we had for years was the front-wheel drive and automatic transmission, and now you have electric or driverless cars. But a car with the motor, engine, wheels and doors will continue to exist; and I think it will be the same for the watch.
Perhaps we would change some details within the watch: the movement, connection or connectivity. The first step is the Apple Watch, but it’s not the final step. We didn’t imagine it in science fiction, but now everything is possible. When you see Star Wars, it is not the future. It is now. It will not be the role of the designer to change the watch, but of the innovator, who may come up with new materials, perhaps.”

What should an Indian buyer know about a B&M watch before buying it?
“They should know that it’s a very comfortable watch.
1. It fits the wrist well. It’s a sports watch, but you can wear it with anything. If someone says to me, ‘I forget the time while wearing your watch’, then my work is done.
2. The second comfort is that of aesthetic appeal. We are a classic, elegant brand. We are not aggressive or extravagant. We pay attention to details that would make a difference to the wearer.
3. And the third comfort is that of the wallet. We have to be affordable.”

 

Salon International de la Haute Horlogerie (SIHH), Geneva 2016 & 2017

01 Wednesday Feb 2017

Posted by sitanshi talati-parikh in Brand Watch, Interviews (All), Interviews: Luxury Brands, Publication: Verve Magazine

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Audemars Piguet, Baume and Mercier, Christophe Claret, Geneva, Interviews: Luxury Brands, IWC, SIHH, Verve Magazine, Watches

VERVE’S HAUTE HORLOGERIE STORY (SIHH 2017)

Read full story here

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Excerpt: In sub-zero temperature, Geneva became the hotbed of haute horlogerie. This was also the first time the exclusive, invitee-only fair opened its doors to the public on the last day, to experience the pleasure of fine watchmaking. And yet, surrounded by chicly-attired attendees (the cold seemed to bother no one, in fact the wardrobe worked it’s magic in stunning layers), the watches sparkled and shone in all their new glory. Perhaps the mood was a bit muted, perhaps the markets are not what they used to be, but the will and passion burned bright. A big take-away is IWC coming up with a sophisticated and dedicated line (Da Vinci) for the ladies… (we wished and you heard us!) Sonam Kapoor as brand ambassador was a ballsy move to pull in a big chunk of the unexplored market for the brand. Here’s a recap of our Salon International de la Haute Horlogerie 2017 journey (Snapped from Insta Live).

WATCHES FROM GENEVA’S SIHH 2016: TICKING FAST

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Excerpt:

The Salon International de la Haute Horlogerie (SIHH), Geneva, is considered the crème de la crème of watch fairs, with it’s invitee-only entry, extremely selective offerings and some of the world’s most exclusive watch brands in attendance.

Systematically designed with country-based media slots to watch the unveiling of the year’s novelties, even the bracing cold (rumoured to be the coldest SIHH ever) could not dispel the passion emanating from the warm recesses of the Palexpo fair area, even though the hallways held whispers of the fair being a milder version of it’s earlier glory.

The booths may have been cookie-cutter for most part, but the window displays were innovative and some were just breathtaking in their intricacy. The presentation that took the cake, however, was hands-down the Audemars Piguet virtual reality tour of their manufactory with the humour, wit and infectious enthusiasm of the CEO François-Henri Bennahmias, that made even the sleepiest journos wake up at the fag end of the day.

This year saw a new lot of 9 independent watchmakers presented in a separate Carre des Horlogers section, some with some standout pieces. After 25 years, this year, SIHH saw 24 exhibitors and a museum display ‘Square of Clocks’.

Meanwhile, our evenings remained busy with cocktails at the A Lange and Soehne booth, the Jaeger-LeCoultre gala affair to celebrate 85 years of the Reverso watch with a mesmerising live installation and a Christian Louboutin pop-up, and the ever-elegant Cartier dinner. Not to mention, an exclusive première of the exhibition Breguet, A Story Among the Greats, at Cité du Temps.

Also, interviews:

Why you should buy a vintage IWC watch and which one

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With Audemars Piguet’s creative director Claude Emmenegger

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Christophe Claret’s Gaming Collections

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Discovering Design: Alexandre Peraldi for Baume & Mercier watches

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|  Filling the gaps between words.  |

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