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sitanshi talati-parikh

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Tag Archives: IWC

Salon International de la Haute Horlogerie (SIHH), Geneva 2016 & 2017

01 Wednesday Feb 2017

Posted by sitanshi talati-parikh in Brand Watch, Interviews (All), Interviews: Luxury Brands, Publication: Verve Magazine

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Audemars Piguet, Baume and Mercier, Christophe Claret, Geneva, Interviews: Luxury Brands, IWC, SIHH, Verve Magazine, Watches

VERVE’S HAUTE HORLOGERIE STORY (SIHH 2017)

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Excerpt: In sub-zero temperature, Geneva became the hotbed of haute horlogerie. This was also the first time the exclusive, invitee-only fair opened its doors to the public on the last day, to experience the pleasure of fine watchmaking. And yet, surrounded by chicly-attired attendees (the cold seemed to bother no one, in fact the wardrobe worked it’s magic in stunning layers), the watches sparkled and shone in all their new glory. Perhaps the mood was a bit muted, perhaps the markets are not what they used to be, but the will and passion burned bright. A big take-away is IWC coming up with a sophisticated and dedicated line (Da Vinci) for the ladies… (we wished and you heard us!) Sonam Kapoor as brand ambassador was a ballsy move to pull in a big chunk of the unexplored market for the brand. Here’s a recap of our Salon International de la Haute Horlogerie 2017 journey (Snapped from Insta Live).

WATCHES FROM GENEVA’S SIHH 2016: TICKING FAST

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Excerpt:

The Salon International de la Haute Horlogerie (SIHH), Geneva, is considered the crème de la crème of watch fairs, with it’s invitee-only entry, extremely selective offerings and some of the world’s most exclusive watch brands in attendance.

Systematically designed with country-based media slots to watch the unveiling of the year’s novelties, even the bracing cold (rumoured to be the coldest SIHH ever) could not dispel the passion emanating from the warm recesses of the Palexpo fair area, even though the hallways held whispers of the fair being a milder version of it’s earlier glory.

The booths may have been cookie-cutter for most part, but the window displays were innovative and some were just breathtaking in their intricacy. The presentation that took the cake, however, was hands-down the Audemars Piguet virtual reality tour of their manufactory with the humour, wit and infectious enthusiasm of the CEO François-Henri Bennahmias, that made even the sleepiest journos wake up at the fag end of the day.

This year saw a new lot of 9 independent watchmakers presented in a separate Carre des Horlogers section, some with some standout pieces. After 25 years, this year, SIHH saw 24 exhibitors and a museum display ‘Square of Clocks’.

Meanwhile, our evenings remained busy with cocktails at the A Lange and Soehne booth, the Jaeger-LeCoultre gala affair to celebrate 85 years of the Reverso watch with a mesmerising live installation and a Christian Louboutin pop-up, and the ever-elegant Cartier dinner. Not to mention, an exclusive première of the exhibition Breguet, A Story Among the Greats, at Cité du Temps.

Also, interviews:

Why you should buy a vintage IWC watch and which one

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With Audemars Piguet’s creative director Claude Emmenegger

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Christophe Claret’s Gaming Collections

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Discovering Design: Alexandre Peraldi for Baume & Mercier watches

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Why You Should Buy A Vintage IWC Watch, And Which One

20 Wednesday Jul 2016

Posted by sitanshi talati-parikh in Brand Watch, Interviews (All), Interviews: Luxury Brands, Publication: Verve Magazine

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Interview, Interviews: Luxury Brands, IWC, SIHH, Verve Magazine, Vintage, Watches

Published, Vervemagazine.in July 8, 2016

Find out which vintage IWC watch their own historian recommends, along with how to check authenticity and make the right purchase

The first Special Pilot’s Watch left the IWC (International Watch Company) factory in 1936. It was the start of a unique relationship between IWC Schaffhausen and flying.

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Today, 80 years later, Verve speaks to the IWC historian, David Seyffer, about the tradition of the Pilot’s Watch and about becoming an IWC collector.

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What does 2016 mean for IWC?
“Eighty years (of the pilot’s watches) – and we have now really made happen with a huge collection! With a different variation, really to please all needs or tastes of watch lovers but still hold onto the main characters of the heritage of the Pilot’s Watch.”

IWC at one point targeted the next male generation with the ‘father and son pilot’s watches’ – is this still a trend and has your target customer changed now?
“I do not think so. Interestingly, I have met people, where the man had the Big Pilot’s watch and the woman was wearing the son’s edition. Today, the youth knows and appreciates the nostalgia associated with the mechanical watch. With all that is going on in the world, people want something out of history.”

If there is one vintage IWC watch that any collector must own which would it be?
“I would really recommend (since it’s on my wrist) the Mark XI. The reason: it’s affordable as a collector’s piece, and we have huge quantity of spare parts if it comes for servicing. The movement, Caliber 89, is like an all-running system. It’s impressive how precise these movements are which are made in the 1940s, 1950s, and it has really a cool-looking feeling. So if somebody wants to start with collecting wristwatches, this is really a nice timepiece to start with.”

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Approximately, how much would it cost?
“This depends on editions. You could potentially find a vintage watch within 4-5 thousand dollars, but then if it is a rare piece and is in good condition, possibly used by BOAC, then it could go to 15 thousand dollars or so. Also, authenticity…are they all the parts 100% authentic or not?”

If somebody in India wanted to buy one of the vintage watches, where would they go? How could they check the authenticity?
“Now we are living in the world of international business, so you can really get it everywhere. For example, if you find a nice offer on the Internet. But, then it’s the point of the authenticity. IWC offers a ‘certificate of authenticity’: you send your watch to IWC; there is a team of 3-4 watchmakers (and myself) and if everything looks fine, then you get an official certificate. Also works for people who want to sell antique or heritage timepieces. Interesting for all are the auctions (worldwide from the famous auction houses) where you may find a MARK XI Pilot’s watch!”

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If you could get a carte blanche to create a pilot’s watch based on the history that you are so well versed with, would it be very different from what the brand currently has?
“Not really…because this year’s collection is so strongly related to the original design. Probably a small change I would recommend, as a conservative person, would be to skip the date, to make the watch look like a Mark XI.”

What is the one takeaway that you would leave a new watch buyer with when it comes to IWC’s rich history and tradition?
“IWC is located on the eastern part of Switzerland, therefore the design is different. It’s this east German-Swiss approach with the watch – you can find it in the way the bracelets are made. And in the way the cases were made. And of course, traditionally, what IWC was always about: precision and quality.”

Who is the IWC watch collector?
“The typical watch collector is in a certain way, a freak, highly knowledgeable, with a diverse background. We have very, very rich people and we have students who save every cent they earn just to get a historical timepiece, or a new timepiece. Bottom line is, the interest to learn as much as possible about the watch. Recently, in the collector’s meet, there were people from the USA, Europe. And, there was Captain Vishal who flies Air-India A-330 for several years and guess what he wears—An IWC Pilot’s watch! So you see, meeting people from all over the world, and really with that passion, feels great!”

|  Filling the gaps between words.  |

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